Are You a Publishing House?

September 2026

I am often asked if Lillian Webb Illustration + Design is a publishing house. 

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My work is as a book designer and illustrator. I help create a book ready for printing and publishing, but I don’t publish, sell or print it myself.

 

Let’s define what a publishing house is and does.

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A publishing house is any company that buys and sells IP (intellectual property).

A self-publisher sells their own IP, independent of a larger company.

 

As a book designer, I have no rights to an author's IP but I help it look as good as possible, whether it is image or text. 

I do consider how the book's design sits in a commercial space via market research and comparative title research. I do not, however, take on the role of selling the book on behalf of the author.

 

It might also be helpful to note that a publishing house is not a printer. I do not work at a printing house, but I do work closely with many printing houses to arrange production for my clients' work.

A publishing house works with a printer (or printers) but they are not the same entity. 

 

I often take on tasks aside from design, such as organising/sourcing printing and shipping. Sometimes this is referred to as acting as a print broker.

This kind of work may be reserved for the production manager in a large publishing house.

As an independent book designer, I often switch between roles and take on tasks outside of design. The way I work shouldn’t be taken as industry standard.

 

The book-making world is a little confusing. There are many contributors to a single book's creation but these contributors are not always the same entity.

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In summary 

A traditional publishing house typically buys the rights to sell, distribute and market a book. They typically also pay for the manufacturing and shipping of the product. A printer is commissioned by a publishing house to manufacture the print-run of the book. A printer sometimes has a book designer (or graphic designer) on hand to prepare a book for print, but not always. The printer requires a book designer to create the book and deliver the files to their specifications. These specifications are often different from one printer to another.

As a book designer, I prepare the book's content and liaise with the printer on behalf of my client.

Working freelance means I can do this work for a company or an individual.

 

Self-publishing with a Print on Demand (POD) model uses a slightly different production method. The differences in process are discussed here in these articles.

I encourage reading my articles on self-publishing, POD and Amazon and Distribution as a starting point.

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Thank you for reading to the end of this article!

 

I hope this helps describe what my role is as a book designer.

Understanding what a publishing house is and does can be confusing.

My articles on self-publishing and traditional publishing may help clear up some of this confusion.

Read my definition of what a book designer is and does in the previous article.

Credits

Written by Lillian Webb

Edited by Gina Cranson

Proofreading by Elizabeth Bird