Printing Methods

September 2026

Comprehensive knowledge of the printing process is not required to submit work to a printer.

However, some knowledge will help ease communication and avoid mistakes or confusion in the process.

It is also good to note that most printers won't facilitate the design of a book. Many will require the pre-designed files supplied to them.

 

This is a simplified summary of the two most common processes, offset printing and digital printing.

A summary of the pros and cons of each method appears at the end of this article.

 

Offset printing or offset lithography

Most large print jobs use offset printing.

It is typically the most reliable printing method that guarantees quality and consistency of product.

Offset printing is not cheap and usually needs a large print order to be financially viable.

This printing technique has a longer pre-press preparation time as the printer must convert all the book’s files from the computer to the printing plates.

To achieve consistency, every page of the book being printed is made into its own plate. The plate is a thin sheet of metal that the page’s imagery and text is burnt onto through exposure to light.

 

The term “offset” refers to the process of the inked images being transferred from the plate to the rubber blanket and finally to the page surface.

 

The minimum order number for hardcover offset print runs is typically 500 units and 1,000 units for softcover.

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Digital printing

Digital printing is a common printing technique used for quick turnaround, cost-effective jobs, usually for small quantities.

Digital printing is usually less expensive than other printing techniques but is not usually as reliable for book production.

 

Potential inconsistency in colour from one print run to another can be a problem, making digital printing inappropriate for some book jobs. However, this method can work well for small-quantity jobs.

 

Digital printing involves the book files being transferred directly from the computer to the printer without the intensive pre-press stages.

There are many different types of digital printing methods.

The two main methods are inkjet printing and dry toner printing.

The printer interprets colour and image information by converting PPI (Pixels Per Inch) to DPI (Dots Per Inch) to place the colour dots that make up the image.

Inkjet printing uses an electrostatic charge to inject small dots of ink onto the surface of the paper to make up the image.

In toner-based techniques, fine powder is injected onto the surface of the paper and heated to set the ink.

 

Digital printing is an ever-improving technology. It is becoming increasingly more reliable and the colour changes are less significant. 

 

What printing techniques to print-on-demand (POD) companies use?

To the best of my knowledge POD companies only offer digital printing as it facilitates the creation of small or single print runs.

The use of this method also increases the cost per unit and can create differences in colour output.

 

To Summarise 

 

Offset printing

Pros:

Consistent colour reproduction

Greater choice of printing options

Price per unit drops as the order size increases

 

Cons:

Higher initial costs

Storage and shipping of a large print order

 

 

Digital printing

Pros: 

Cheaper initial costs

Storage of smaller print runs

 

Cons:

Possible inconsistent colour quality

Possible high per-unit cost 

 

So which method should I choose?

Each printing method has pros and cons.

Speaking to a printer or book designer about what printing method will work for the job is usually a good place to start.

 

The following printing houses have some great online resources that talk about the pros and cons of each printing system.

 

Bambra

(Melbourne)

bambra.com.au

 

Adams Print

(Melbourne and Geelong)

adamsprint.com.au

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Thank you for reading to the end of this article! 

 

If you have a print question, please don’t hesitate to get in touch.

In the next articles, I cover the topics of ISBNs, Barcodes, Copyright and Distribution; all important to read about if you are interested in self-publishing.

Credits

Written by Lillian Webb

Edited by Gina Cranson

Proofreading by Elizabeth Bird